ČAG
Client: ČAG - gymnázium a základní škola s.r.o.
Contractor: ČAG - gymnázium a základní škola s.r.o.
Cooperation: Martin Svoboda
Year: 2025
Status: completed
Type: Visual Identity, Branding, Logo
ČAG is one of the oldest private high schools in the Czech Republic (founded in 1992) with four-year and eight-year study programs. Graduates of the school have excellent English skills and take their final exams in one subject in English. They leave well prepared for any college or university at home or abroad.
As part of the school's future direction, a fully organized nine-year elementary school is being added and the school is moving to a new building. Designed and tailored to the needs and principles of a modern school.
As part of the school's future direction, a fully organized nine-year elementary school is being added and the school is moving to a new building. Designed and tailored to the needs and principles of a modern school.
The main challenge was to create a logo that would build on the original symbol and develop it further in a modern and timeless direction.
The logo consists of the basic symbol of the tower from the original historic building where the school was located and the ČAG logotype.
The symbol from the logo was then converted into an infinite pattern consisting of the main school building and students in various color variations.
The combination of the pattern, the characteristic font and the unique colour scheme creates a variable palette of memorable elements that we can easily use in both online and offline environments.
