Arboret
Client: Horizon Holding
Contractor: Frank Atelier
Cooperation: Frank Atelier
Year: 2024
Status: concept
Type: Visual Identity, Branding, Logo
Modern living within easy reach of the city and nature. A development project for couples, individuals, and families with children in a quiet part of Prague with all the amenities you could need.
The main idea is to connect and transfer the concept of comfortable living surrounded by greenery into the logo. The future is emphasized by a modern and timeless font. The playful design of the letter "o" creates a symbol of a tree, which is part of the logo and adds a touch of playfulness.
The Paralucent font family stands out for its geometric structure and friendly appearance. The Paralucent Stencil font meets all the requirements for a logotype, as it combines architectural expertise with a playful and human character.
A set of unique icons was derived from the font design, giving the entire project a distinctive look.
The combination of the lines, the characteristic font and the unique colour scheme creates a variable palette of memorable elements that we can easily use in both online and offline environments. The lines also subtly blend into the photos, giving them a playful character. The visual identity thus accurately reflects the main characteristics of the sport and its fans.
